Jan

21

Dumb rappers need teaching (so do your clients)

Dumb Rappers Need Teaching Remember last week when I had a Jerry McGuire moment and I wrote how it is our responsibility to educate our users and costumers?

Well, turns out today while catching up with my RSS after my communication black-out day I found this short amazing post from Seth called Dumbing down on which he explains why it is important to resist the pressure to oversimplifying things in your business for the lowest common denominator.

Think about the stuff you hear on the radio or read about in mass market publications. When they attempt to cover something you really know about, they seem pretty stupid, don’t they? Oversimplifying to the point of getting it completely wrong. They’re busy pandering to the masses, dumbing things down for the lowest common denominator

You’re under pressure to do that with your restaurant and your spiritual advice and your stump speech and your non-profit pitch. There are gatekeepers pushing you to dumb it down for the average.

The thing is, when you dumb stuff down, you know what you get?

DUMB CUSTOMERS

For a lot of businesses that’s exactly what they’re looking for, until they realize Dumb Customers:

  • Don’t spend as much
  • Don’t talk as much
  • Don’t blog as much
  • Don’t vote as much
  • Don’t evangelize as much

Biggie already said it 14 years ago “Dumb rappers need teaching”, and now so your clients.

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